From Enterprise Engineering to Growth Marketing
Having managed 24/7 production environments at Thomson Reuters, I bring a strong analytical discipline to performance marketing. I don't just "run ads"—I build custom tracking systems, test variables methodically, and optimize budgets based on strict business metrics.
Whether it's configuring Google Tag Manager (GTM) tracking, establishing GA4/Meta Pixels, developing optimized Shopify/WordPress stores, or structuring high-conversion paid ads, I focus heavily on reducing Cost Per Lead (CPL) and increasing conversions.